Celebrating a Stellar Fusion of NEXA and IIFA

NEXA has consistently led the way in innovation, constantly crafting exceptional experiences that not only leave a deep impression but also ignite inspiration. By venturing into fashion, music, and entertainment, NEXA has skillfully woven a collection of unparalleled and indelible moments for its premium customers.

Our unwavering commitment lies in ensuring that our consumers are never deprived of inspiration. To cater to their ever-evolving needs, we have established pillars that epitomize the NEXA experience. Among these, a shining testament to NEXA's visionary lifestyle is the NEXA IIFA Awards 2023, a celebration that transcends boundaries and sets new benchmarks in the industry.

NEXA and IIFA share a common vision to create and inspire, forging an enduring partnership. NEXA has not only grown to become a thriving lifestyle brand but has also expanded its horizons. Meanwhile, IIFA has transformed into a heartfelt celebration of Indian Cinema and art. This bond between NEXA and IIFA remains second to none, standing the test of time.

NEXA has been associated with the IIFA Awards for 7 years, bringing together the spheres of entertainment and luxury. This year, the grand celebration was held at Yas Island, Abu Dhabi. In addition to the enchanting ambiance, the FRONX and The Advanced Grand Vitara took center stage, exuding their captivating charm and lending an aura of grandeur to the event. Their dynamic presence on the stage was nothing short of mesmerizing, effortlessly stealing the limelight and leaving a lasting impression. Amidst the stars and these remarkable showstoppers, the event also showcased a breathtaking collection from the celebrated fashion maestro, Manish Malhotra.

The theme and social media contest embraced by NEXA this year, #StarringYou, resonated profoundly with our audience and garnered immense popularity. Through engaging stories on our social media platforms, we invited our followers to participate and answer questions, giving them a chance to win an exclusive golden ticket to the prestigious NEXA IIFA event. The response was overwhelming.

In regard to the partnership, Shashank Srivastava, Senior Executive Director of Marketing & Sales at Maruti Suzuki India Limited, said, "Our aim with the NEXA IIFA collaboration was to craft inspiring experiences for our valued consumers. The bond between NEXA and IIFA has been remarkable, marked by shared success and a unique connection."

With the culmination of this star-studded occasion, yet another edition of this extraordinary event gracefully drew to a close. Undoubtedly, the NEXA IIFA Awards proved to be an unforgettable affair, leaving an indelible mark on those in attendance.